Promotional Roll Off
Many companies acquire new customers using a promotional offer, usually with a heavily discounted price point that runs through a certain period of time. But when the promo expires, that price point increases and customers are left confused – and not happy. As a result, many will simply leave for a competitor.
The GOCare Advantage
GOCare recognizes the importance of retention and uses proactive, transparent and timely messaging to combat churn. Through our subscriber “opt-in” service, we are able to remind your customers of upcoming bill changes.
REAL-WORLD SCENARIO
GOCare studied a partner’s major market churn rate over a 16 month period. This was a major suburban market of a large MSO. During that time, our partner lost approximately 2.1% of their subscriber base per month. The chart below illustrates the reasons customers gave for leaving and % for each.
Of churned customers, less than 9% were GOCare (opt-in) Subscribers. Over 91% were not opted-in to receive GOCare messages.
TRANSPARENT COMMUNICATIONS
Within this study period, GOCare delivered promotional roll off reminders to opt-in subscribers beginning 30 days prior to the end of their promotion. In all, over 85% of GOCare Subscribers who received our roll off message remained active. GOCare subscribers that did leave, most were terminated for non-payment or moved out of the area.
